Brand Playbook
Wagl
A playful brand system full of character and confidence.
More than a logo. A complete brand identity designed to bring personality, playfulness and consistency to every interaction, on and off the course.
(Discover)
The challenge was to create more than just a logo. Wagl needed a brand people could connect with, from the way it looked and sounded to the personality it brought into every interaction.
(Design)
Personality was the priority. From the story and tone of voice to the mascot, typography and visual language, every element was designed to give Wagl a brand that's playful, approachable and impossible to ignore.
(Deliver)
Pages
54
Core Components
12
