Visual Guidelines
Sport54
A bold visual system built to bring every touchpoint together.
Recognition starts with consistency. A visual system built to keep every touchpoint bold, consistent and unmistakably Sport54.
(Discover)
The goal was simple. Build a visual identity that felt bolder, more recognisable and ready to compete alongside the bigger names in sport. Every decision started with creating a system that could work anywhere without losing its identity.
(Design)
A vibrant colour palette, energetic photography and a distinctive graphic device came together to create a flexible visual system. Every element was designed to bring consistency across campaigns while giving the brand a stronger presence wherever it appeared.
(Deliver)
Pages
35
Core Components
6
